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Data Center Management Systems, Inc. was looking for a unique and memorable way to launch their Expert JCL Manger product which was named JED. They wanted to position the product as a heroic and powerful tool that would "come to the rescue."
Fuzzy Duck developed concept sketches of a heroic and poweful figure which the client adopted as the visual representation for JED and used it to launch the product.
Animated Flash banners were also utilized for web advertising.