Painted Turtle Chocolatier

The owner of this start-up business was looking to develop a professional and distinctive visual brand for both her business and her product line.

The client provided the initial concept of using an image of a turtle to represent her brand.  The turtle visually represented the hand-painted, turtle-shaped chocolates which would be its flagship product.  Visual styles were researched, concept sketches were provided and client feedback was implemented.  Once the turtle icon was established, type and color treatments were developed until the final logo was approved.