Northern Tool

Client needed in-store signage to help promote and build awareness of their extended warranty program.

Target audience was verified as males 18-42.  Client indicated that they wanted to convey the message in a clever and humorous way while sticking to their strong masculine brand image.

Rough visual concepts were developed utilizing multiple ad slogans and stock photography.  Top choices were selected by client and developed into large format posters.

Client experienced an increase in extended warranty purchases and expanded the print campaign into all their retail locations.