A Couple of Gurus

There were several objectives for the redesign and development of aCOUPLEofGURUS website. The overall objective was to improve the site's communication with it's audience about the company and services offered. Additional objects included improving the ease of use and maintenance of the site.

To accomplish the primary objectives we utilized a combination of visual elements and straight forward content. The GURU characters, Mo and Aaron, have been given a more prominent role in helping to illustrate the unique approach that aCOUPLEofGURUS takes on their IT services.

In addition to the Mo and Aaron, the site redesign works with new content to pair down their services in a clean and non-jargon heavy manner. This allows the new site to present their products and services in an efficient and easy to understand format to their core audience.

The site was integrated within a CMS to enable the client to quickly and efficiently make changes throughout the site. The client can quickly create new content by type, which includes web page, news, form or email landing page. This combined with what you see is what you get editing of existing content reduces maintenance time significantly when compared to their old site.