Capstone Risk Management

This start up company wanted to develop a professional and upscale logo that would appeal to their target audience.

It was determined that the client desired an icon or visual representation of an actual “capstone” which was defined as the very top of a pillar or column structure.  Research was done and concept sketches were provided and refined.  Once the type and appearance of capstone were established, a cleaner and more stylized representation had to be developed to accommodate reproduction and printing limitations.